Posts Tagged ‘small business growth strategies’

Looking Ahead: Small Business Growth Strategies for 2013

Tuesday, January 8th, 2013

The new year is quickly approaching and you know what that means? It’s resolution time. If you’re a small business owner, making a resolution isn’t just about your personal goals, like losing weight, making more money, or taking a vacation; it’s about the goals you set for your company, and how you plan to grow and improve your business in the coming year. Are you resolving to better your company in 2013? Check out these great small business growth strategies that are sure to bring in big results:

 

Expand your reach.

One of the most tried and true small business growth strategies is to simply expand the reach of your business. Take a look at your company and think about other locations or regions that may be a good market for your products and services. If you currently only operate storefronts in Chicago, consider branching out and opening some in Dallas, Miami, Los Angeles, and other major markets. In addition to just opening up new locations, you could also think about getting your products offered at other businesses, like super markets, grocery store chains and bookstores. Anywhere that your target customers may be is a potential venue in which to expand your reach.

 

Network and collaborate.

There are many other small business owners out there just like you who are trying to get their companies off the ground and profitable. Seek them out and look for opportunities that could be mutually beneficial to both companies. If you make hot sauce, look for local restaurant owners who are willing to put your sauces on their dining room tables. This gets your company exposure and has an added benefit to the restaurant’s customers. Additionally, you could even offer them some stock and allow them to sell your sauces at the check-out counter with a small mark-up; then, both you and the restaurant get a financial benefit from the relationship.

 

Add value.

This is one of the most sure-fire small business growth strategies in the book. Take time to learn about your customers and discover what needs and wants they have. Sure your products and services meet their needs on some level, but what more do they want? How can you improve your products to add value for your customers? Better yet, what products or services can you develop and launch to complement your existing ones? Any way you can add value to your offerings is a way to add money in your pocket.

 

Find a new niche.

You’ve already got one niche down; instead of messing with success, why not just branch into another? Analyze the market and take time to evaluate the demands and needs of those outside your target demographic. What are their needs? What is popular with them? How can your company offer a product or service that would fit what they’re looking for? If you can find a new niche to break into, it’s an automatic new revenue stream!

 

Get exposure.

Out of all the small business growth strategies we’re touting, this one’s the easiest. It simply means you need to take every opportunity to get your products, services and brand out there and in your customer’s field of vision. Attend trade shows and display your product at industry expos. Rent an info booth at a local convention, or hit the road and head to a networking event. If you’re on a smaller scale, simply go to an area flea market just to get your brand out there. The more exposure, the better!

 

Want more small business growth strategies to help improve your business in the new year? Contact the Connell Curtis Group today!

Social Media and Small Business Growth Strategies

Saturday, September 8th, 2012

There is a convergence taking place – a convergence of two populations. One is a huge population of users that have been using social media tools for a while to network, connect, and learn from peers, friends, and followers. The majority in this cohort are individuals that had traditionally used the platforms for mostly “social” reasons. The other growing population of users is made up of professionals, companies, and organizations that realize the role of traditional media marketing is being challenged by a more direct conversation with their customers and clients. Traditional media marketing channel partners are being challenged to change the way they operate as well. Some channel partners and businesses have adapted – some have not.

 

However, the buzz and hype of social media marketing in small business growth strategies should not be analyzed nor implemented because of the buzz and hype. On the contrary, this strategy demands careful consideration and planning. The reality is that social media marketing is more of a contact and interactive buying process. The key words here are “buying process”, in which the customers and prospects are in control, guided by their social media conversations. If your organization is not comfortable or does not have the infrastructure to communicate, respond, and handle feedback in a professional manner, then you need to enlist some professional help.

 

Too many businesses and marketers think that social media marketing is yet another tool for “push” style marketing. The brutal reality is that users of social media are a discerning bunch. They despise being “sold to” and will push back big-time when this occurs. Therefore, this is a case where just doing something for the sake of doing it, without planning, can cause more harm than not being involved at all. Social media marketing can also affect and be subject to corporate communications policies and employee uses therein.

 

A comprehensive social media marketing strategy should be an integral part of any organization’s overall marketing plan and a big part of their small business growth strategies. It is essential that you plan and further work with a trusted partner that can develop, maintain, and integrate a sales strategy with effective interactive marketing programs.