Posts Tagged ‘marketing consultants for small business’

Traits of Great Marketing Consultants for Small Business

Monday, January 21st, 2013

So, you’ve decided: in 2013, instead of going it alone, you’re going to enlist the help of an expert when crafting your marketing strategy. This year, you’ll be looking for a great marketing consultant to help guide you and your team in creating a winning plan that’s sure to improve your sales and increase your customer base. However, where do you start? What is it exactly you’re looking for when seeking marketing consultants for small business? Also, what makes one consultant stand out from another?


It’s true, not all marketing consultants are created equal. Some are more qualified, more experienced, and more effective than others. Also, with something as important as your marketing on the line, you can’t just leave it to chance. You need to be sure you’re hiring the right consultant, or you could risk losing out on loads of potential sales.


Essentially, great marketing consultants for small business all share a few common traits. Look for these traits when considering consulting candidates, and you’ll better set yourself and your company up for marketing success.


Specifically, marketing consultants for small business should:

  • Know your market. You can’t have a successful marketing plan without knowing your market inside and out. Your marketing consultant should have great knowledge and experience in your company’s market. They should have a finger on who your customers are, what they want, and what they need. They should also know about your competitors and be aware of current market trends and strategies.
  • Be a great listener. Listening is an integral part of what marketing consultants for small business do. They need to listen to you and your colleagues about your company, the challenges you’re facing, your goals, and your current marketing tactics. Only through this can they learn what your company’s marketing needs and demands are. Then, they can begin to help you strategize to improve, grow, and prosper.
  • Know the value of time. A great marketing consultant should always know the value of time. Essentially, time is money, and the longer you’re operating under a failing marketing strategy, the more money you’re losing out on. Truly effective marketing consultants for small business are able to offer quick turn-around time, so you don’t lose out on any more valuable sales.
  • Have real-world experience. To really know the strategies, methods, and tactics that work in marketing, a consultant must have real-world experience in the field. Most great marketing consultants for small business have spent time in positions at PR firms, advertising agencies, or marketing companies, and they boast a long resume of marketing-related jobs and duties.
  • Be analytical. A crucial part of the consulting process is analysis. In order to help you create a marketing strategy that is truly effective, a consultant first has to analyze your current marketing methods and determine what’s not working, what could be better and where you’re lacking. Only then can they start brainstorming strategies that are more likely to take your company to success.
  • Be results-driven. In marketing, the goal is always the same: to increase sales and get more customers. This goal should always be on the mind of any marketing consultants you choose. They shouldn’t be concerned with how much money they’re making or how many hours they’re putting in; they should be thinking of what can done to get you and your company to a more profitable level. Every step of the consulting process should be executed with this in mind.


Are you on the hunt for some great marketing consultants for small business? The Connell Curtis Group can help. Call us at 210-414-9724 today to learn more about getting started!

The Benefits of Marketing Consultants for Small Business

Friday, November 30th, 2012

A great product or service is one thing, but getting people to buy it is another. No matter how unique or groundbreaking your product is, it doesn’t matter unless it’s bringing in profits and making you money. To make this happen, many big name companies often consider hiring an in-house marketing person to help promote their services and products. Unfortunately, it’s often difficult for a small business to manage the funds or resources to do this. Luckily, there is another option; they can hire marketing consultants for small business.


As a small business, these consultants can not only bring awareness to your products and services, but they come with a plethora of other advantages and benefits that can help grow your company, too. The benefits of hiring marketing consultants for small business include:



First and foremost, a consultant comes with expertise. After handling a variety of differing and unique companies throughout their career, they know how to recognize problems, identify needs, and devise solutions. They likely have built up a whole arsenal of tactics and strategies that are proven to increase visibility and market products successfully. Additionally, they have a real handle on the marketplace. They know what customers are looking for, how to reach them, and how to get them to buy.



When working to improve your business, objectivity is always important. Unfortunately, with an in-house marketing person, this is impossible. Due to internal politics and fear of retribution, in-house staffers just can’t provide a truly honest and candid assessment of your company and its needs. A marketing consultant can. They can look objectively at your business and determine the right solutions and strategies to get your products selling.



An in-house marketing employee requires a lot of funding. From an annual salary and health benefits to the equipment, technology, and resources they’ll need, hiring a new staffer can get expensive. Also, while these costs may not break the bank for every small business, they still do one thing: take precious funds away that could otherwise be spent on actual marketing strategies and tactics. With a marketing consultant, you don’t have that. A consultant has their own resources, their own equipment, and their own benefits. Instead of all the annual overhead costs, you have a quick one-time fee that allows you to market your company without chipping away at your budget. Then, you can spend those remaining funds on what matters: your marketing efforts.



In addition to objectivity, marketing consultants for small business also provide a fresh and unique perspective for your marketing efforts. All too often, in-house employees resort to old or rehashed strategies that worked in the past. Consultants won’t do that. A consultant will brainstorm new ideas and come up with unique tactics that meet your company’s current needs and the demands of today’s market. As a bonus, a consultant is also on the cutting edge of technology, and they’re in the know about current trends in the marketing industry. That means you’ll get the most progressive, up-to-date strategies possible when working with them.



With an in-house staff member, there may be lots of trial and error before a great marketing strategy is nailed down. It could be months, even years, before your services are being marketed and promoted in a way that works. You can’t wait that long. A consultant can help you now. They’ll recognize your needs, pull from past experiences, and implement strategies that they know will work and be effective. Instead of waiting around for an in-house employee to get their footing, you can rest assured you’ll see results quickly and accurately with a marketing consultant.


Want to learn more about how marketing consultants for small business can help your company? Contact the Connell Curtis Group today.