Elements of an Effective Business Plan

When you’re starting a new business, an effective business plan is crucial to your success. Not only does it help you determine your vision for the company, give you insight into its position in the market, and outline the financial details of everything, it also gives you a roadmap of sorts, one that will help guide you and your new business to success. A great business plan is also a convenient selling tool, and it could help you gain investors or potential business partners.


So what do you need to put an effective business plan together? Follow our handy guide below.


The Executive Summary

One of the most important parts of an effective business plan is the executive summary. This comes at the very beginning and gives the reader insight into the overall content of your plan. In it, you should explain the gist of what your company does, its goals, its vision, and its current marketplace.


This is your chance to really sell your business to someone, so be sure to point out all the best and most eye-catching information here. You want the person who reads your executive summary to want to continue on to learn more about your company, so be sure you pique their interest. Tell them what your company can accomplish and what kind of returns and profits they can expect by joining you on the journey.


The Details

After you’ve written a great executive summary, you’ll need to give your reader all the nitty gritty details of your new company. You should include:

  • A full business description, including your company name, legal status, structure, mission statement, and more. You should also include information on the products and services you will provide, and outline the overall goals and visions you have for the company.
  • A market analysis. Here, you should detail your target customer; outline their demographics, their needs, their wants, and their buying trends. Also, speak to your company’s place in the current marketplace and address any competitors you may have.
  • Marketing strategies. A great marketing strategy is hugely important to an effective business plan. You could have the most unique product or service out there, but if you can’t market those services and convert them into sales, it doesn’t matter. Take this time to outline your marketing plan: where will you sell your products? How will you get the word out?
  • Operational details. This is where you’ll delve into how your products and services are actually delivered. Where will the business be located? Where will products be manufactured? How will you store inventory? You should outline all the facilities, equipment, and staffing needs you’ll have, as well as how your products will be shipped, delivered, and packaged.
  • Your team members. A really effective business plan doesn’t just sell a reader on the company; it sells them on the people who will be running it. This is where you can seek to accomplish that. Detail the unique experience and expertise you and your management team have. Explain why your employees are equipped to make this company a success, and what qualifies them to perform their respective roles.


The Financials

This is, quite possibly, the most looked at part of a business plan. In this section, you’ll need to provide all the financial details that an investor would be interested in: your overhead costs, your current investments and capital, and your labor and production costs. You should also speak to the expected profits, and include a project for what sort of return you expect in one year, three years, and five years. Outline your cash flow projections, and be sure to include information on how all these numbers were determined.


Do you need help creating an effective business plan? Call the Connell Curtis Group today at 210-414-9724.


Leave a Reply