3 Tips for Creating Successful Marketing Plans for Small Business

A great marketing plan is at the heart of every successful business. It helps increase visibility to products and services, incites brand loyalty in customers and, best of all, it brings in profits. However, marketing shouldn’t be something you try aimlessly; before launching a marketing campaign, you should have a set plan that outlines your goals, strategies, and tactics. Not sure how to create one of these plans for your company? Check out these three tips for creating successful marketing plans for small business.


Know your Target Market

To create a truly effectively marketing plan, you need to know your target market inside and out. What are their needs and wants? How can you meet those needs? How can they best be reached? Break down your target demographic as much as possible and really get to know your customers. Discover their likes, their dislikes, and their lifestyles. The clearer you can envision your customer, the more you can tailor your marketing plan to them.


Recognize the Competition

Look at your current and potential competitors. Take time to analyze each of your competitors and discover what it is they offer in terms of value proposition. What is their pricing strategy? What is their mission? Do they have a competitive advantage over you in any way? Essentially, you need to be able to find out what they’re delivering, and think about how you can do it better and more effectively than them.  Also, think ahead to expected changes. If you plan to do a promotion that slashes prices, how will those competitors respond?


Define your Brand

How do you want your brand to be seen in the eyes of your customers? Trustworthy? Cutting edge? Young and hip? Write down a definitive statement that describes your brand’s mission. This will allow you to create and brainstorm marketing strategies that play into that mission and enforce the brand image you want to be known for. Essentially, it helps give some direction for your marketing plan.


Learn more about marketing plans for small business by contacting the Connell Curtis Group today.


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